BETTER
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GAMBLING HELP
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BETTER - GAMBLING HELP -
Better is a responsible gambling platform to work alongside popular gambling apps. This platform will provide a way for gambling app users to have instant access help. The brand tries to eliminate the stigma often associated with receiving help by approaching the subject in an approachable, welcoming and humorous manner.
Tackling a hugely controversial topic such as sports gambling was a very interesting prospect for me. As a young adult male was an active gambler for many years and have experienced first hand the highs and lows associated with this industry, so it was exciting to try and tackle some of the potentially problematic areas in this field and see what could be done.